Preserve company vision during tough times

Most of you who visit my blog are either entrepreneurs or are interested in being part of the startup ecosystem. With this blog post, what I have tried to share is a philosophy that, I believe, differentiates start-ups from one another in a long run.

Every start-up team today starts with a business plan – company vision, mission, problem, solution, revenue projections and how the team plans to tap in the market opportunity. In most of the cases, the business plan changes a lot as startup proceeds and meets the real world. A lot of valuable inputs come from the side of customers, investors and advisors.

Startups face lot of challenges everyday and most of the bandwidth of the management team is taken up in solving these issues. Important tasks, like product roll-out strategy, investor relations, marketing & sales strategy, become the focus of the team. What gets lost in the middle of all these tasks is the vision of the company… the team becomes result oriented, starts focusing on revenues and new business laterals than ensuring that the decisions being taken are in synergy with the vision and philosophy of the company.

At times, when the startup is money crunched, the management team takes detours or takes up tasks which have nothing to do with the vision of the company. Though nothing is wrong in taking the detours while the startup is money crunched, but it is extremely important that the management team gives a serious thought to the problem. At times like these, a quick help can come from the panel of advisors and mentors.

A visionary start-up would know the value of a good advisor panel who could help the management team in preserving the vision of the company. A good mentor ensures that the bigger picture of the company is preserved during tough times. But only being visionary doesn’t help in protecting the company vision, it also requires lot of strength and character, as at times, the team needs to fight against challenges of real world like saying ‘No’ to quick money or project that doesn’t gel with the company philosophy. I guess that’s where the character of a start-up team is tested.

I believe that a start-up is only as good as its team and advisors, and the team can only progress towards excellence if the team is clear about the vision of the company. While there are many factors which make a company successful in a long run, I believe having a clear company vision and preserving it can move a start-up from the list of good start-ups to the list of excellent start-ups.

This blog is written and owned by Saurabh Gupta