Startups in India

A lil insight abt entrepreneur's life in India

Dreams Fire Startups Engine!!

Startups are often projected as harsh battle fields where real hardships are part of everyday life, savings evaporate to zero and turn into huge debts, where there is no margin of error and decisions are often based purely on gut feelings. Does it frighten you? May be it’s true for most of the startups. Well some people get excited by all this uncertainty. Really?? Naah! every one wants stability in life but on different terms, consciously or subconsciously.

Assume being in startup as flying a jet plane. If I start describing how a jet plane works and the scenarios that can come up then we might think that none of us can do it. But, hey! when you are in there, it goes with the flow.

Interestingly, the same is true when you are in a startup. It’s a very different experience. There is nothing like describing the real scenario from the periphery. Just take a test drive and you will know the rules of the game. In reality, there is always a bigger goal which keeps the startup team moving. There is always a dream which keeps the flame burning in the hearts.

If God shows up some day and say that you won’t ever be successful in startup, then most of the entrepreneurs won’t like the hardships of startups. No matter how exciting they sound. Since this is an imaginative scenario hence more than half of the entrepreneurs might refute this conclusion. Anyways, the bottom line is that the purpose of being in a startup is very different; it’s like achieving stability in life at your own terms.

Travel the less traveled road for more fun and anxiety. Well, we have just got one lives!!

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January 21, 2011 - Posted by | My Blogs |

2 Comments »

  1. One side of me agrees with your article.
    On the other hand, i think, startups are nothing but businesses. They are meant to run like any other business. Its us and part of the society that glorifies “startups” and “entrepreneurs”.
    Every vadapaav waala is an entrepreneur and all the bulky terms that we associate with our ventures apply to his business. Positioning, branding, pricing, quality, scalability aren’t these application to his business? But we coming from so called elite background create a hype around things that we do.
    Success depends upon being able to do small things smartly, people call it street-smartness. May be the thing to avoid is glorifying our efforts and be street-smart. If its about selling vadapaav’s then stand near a busy bus stop, add some masala, good chutney and price it a rupee more than your neighbor vadapaav waala by keeping two plastic stools to sit under a shady tree. If you can do this right, may be you’ll own a vadapaav chain under every tree.
    But one side of me agrees to what you’ve said.

    Comment by Shantanu | January 21, 2011 | Reply

  2. Good thought, seems like u have taken a plunge, hoz your experience…
    Cheers!

    Comment by A Agarwal | May 12, 2011 | Reply


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